Madeline Malicki Cheers to a New AMA NEO Year As we head into the new 2017-2018 fiscal year for AMA Northeast Ohio, it is worth taking a moment to reflect on where we are as a chapter, and what we’re all about. Last year, as many of you know, the Cleveland AMA and Akron/Canton AMA Read More…
Amanda Zenczak holds the position of graphic designer. Her various responsibilities include the laying out our newsletter, designing marketing collateral, and influencing the creative direction of the AMA. She enjoys spending time with her family and her puppy, Bella. Why did you join the AMA? To network with other marketers in my local community and Read More…
Julie Mamula Account Director, Sanctuary Marketing Group Why did you join the AMA? To meet fellow marketers and attend marketing events that would educate/inform me about what marketing tactics or best practices were working for other businesses. Since I work at a digital marketing agency it is important to stay on top of marketing trends. Read More…
By: David Aaker Marketing News, Nonprofit It’s not enough to have a value statement, brands must advance a cause that will resonate with employees, customers and investors Milton Friedman famously said that the “social responsibility of business is to increase profits.” To many observers that is the accepted paradigm. READ ON With few exceptions, most Read More…
