Sept. 1, 2017
Falon Fatemi recently unveiled her newest company, Node, which she contends will “flip” the traditional sales funnel and, in the future, be the high-octane gasoline that powers “discovery” on every device and application
Falon Fatemi first made waves in Silicon Valley when she was hired by Google at age 19. Six years later, she left to become an intermediary in the world of startups, facilitating key introductions between talent and investors. This specialized skill led her to create her own company, Node, which for the past two years has operated in secret with backing from tech luminary Mark Cuban and others. Node recently emerged from stealth mode in July to report more than $16 million in financing and a roster of clients who claim to have earned $100 million using the platform.
Node relies on many proprietary algorithms to “accelerate serendipity.” Put less whimsically, it aspires to draw connections between users and companies that go unnoticed by traditional lead generation. If successful, Node could revitalize B-to-B marketing and prove to be a defining link on the path to advanced artificial intelligence. Marketing News spoke with Fatemi, who pitched Node with empathic declarations it would change the industry.
Q: Using back-of-the-envelope terms, can you describe what exactly Node does?
A: Node helps sales and marketing organizations understand the world of people and companies they should sell or market to for the next five years, known as their total addressable market. They’re guessing at this [right now] because they’re purchasing incomplete lists of information from many different data vendors that all have limited coverage and quality. They might use a predictive tool to rank that list or rank those leads to prioritize them better and hope the right buyers come in and purchase their product. This results in what we commonly refer to as a funnel, where 80% of those prospects are the wrong people at the wrong companies at the wrong time being approached with the wrong message.
We aim to flip that. The Node solution starts with identifying a company’s total addressable market. Then, Node will prioritize the execution on those markets that it has identified will drive more revenue per unit of time. In addition, Node provides all of the people and company intelligence required to tactically execute on the strategies it has prescribed. Node will proactively recommend the right prospects at the right time and even suggest the right message to reach out. It’s a truly end-to-end platform, from strategic to tactical, in terms of execution. We call it people-based intelligence…