More than 164 million people plan to shop over Thanksgiving weekend, according to the National Retail Federation Consumers say they will spend an average of $1,007.24 during the 2018 holiday season a 4.1% increase from 2017, according the National Retail Federation. E-commerce continues to gain traction during the holidays, but bricks-and-mortar shops remain popular with consumers: Read More…
To squeeze the most value and customer discoveries from your marketing technology, you need to think in a radically different way and overcome the hurdles that impede marketing experimentation The best relationships have a give and take. Likewise, the best tech stack for your business should be a two-way street. Companies get value from being Read More…
By Chris Karel Ryan began his career in early 2013 at akhia communications in the role of an Assistant Account Executive. After working in Account Service for over three years, Ryan’s passion for digital led to a transition to akhia’s Optimization department in the role of a Digital Project Manager. Over the past three years, Read More…
If “Punk’s not dead,” content marketing is definitely not dead too. Sure enough, a lot of businesses are struggling with it. Hmmm, I wonder why. Well, let me just focus your attention here for a minute and say – you’re probably doing the most obvious content marketing flops! Despite the fact that Google’s algorithms are Read More…
We’re in the era of online outrage, and it’s affecting brands small and large. How can marketers deal with the outrage while staying sane? Kimberly Legocki got her first taste of online fury in the era of the blogosphere. It was the mid-2000s, and she was handling marketing and communications for JohnsonDiversey (now Diversey Read More…
