Hear from Greg Kihlstrom in part two of his two-part video blog post on small businesses. About Greg Kihlstrom Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, both before and after selling his award-winning digital experience Read More…
Month: May 2021
The Agile Brand – Part One
Hear from Greg Kihlstrom in part one of his two-part video blog post on small businesses. About Greg Kihlstrom Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, both before and after selling his award-winning digital experience Read More…
How a local Cleveland company grew its retail presence
Madden Brothers owns and operates 6 compost facilities in Northern Ohio. Our main customers include Scotts MiracleGro and Costco. Producing “Ohio’s Best Darn Compost” is no small feat… nor was going after retail customers with direct bulk deliveries. Our initial focus was on digital marketing. We started with a very robust Google Pay Per Click Read More…
Three Lessons From Netflix for Startups
If you’re running a small business or marketing for a startup, chances are you’re faced with decisions every day. When I’m faced with a decision, I always find it helpful to look for advice from people who have been there before. These three lessons from Netflix are lessons that every marketer should learn. Put them Read More…
OUR SMALL BUSINESS’S MARKETING MINDSET
By Travis Pollert, Filmmaker & Founder of The Cleveland Film Company Starting a small business is both exciting and terrifying. But for me, building a company around a niche skillset whose production process is slightly different every time has presented particular challenges in terms of marketing. By trade, I’m a storyteller, not a marketing expert. Read More…