I have told many industry beginners over the years: “in this business you spend a lot of time in other peoples’ living rooms.” What I mean is that from our perspective, a small agency working within a variety of verticals, we walk into a set of interpersonal dynamics that first needs to be seen, inquired Read More…
Asking “Who am I?”: it’s not just a question for a college freshman philosophy class. It’s also an important way to help carve out your brand’s identity, personality, voice, and pretty much every way your brand represents itself to the world for the foreseeable future. Okay, yikes: now that we said it out loud, it Read More…
