Interview with Patrick Jebber of MONSTERS Unlimited By Chris Karel In 2012, Patrick launched the Speaking Human podcast with his MONSTERS Communications Director, Shad Connelly. The idea behind the podcast was simple: eliminate industry jargon and mumbo jumbo to focus on the human side of marketing—highlighting all the amazing creativity, innovation, insight, humor, and joy Read More…
By: Sarah Steimer A well-crafted case study can showcase a mindful marketing strategy Reflection is hip right now. Personal and professional mindfulness trends hype the benefits of contemplating and celebrating. For some, the act of reflection might mean meditation or journaling. For marketers, reflection often means building a case study. The goal of case studies may Read More…
If “Punk’s not dead,” content marketing is definitely not dead too. Sure enough, a lot of businesses are struggling with it. Hmmm, I wonder why. Well, let me just focus your attention here for a minute and say – you’re probably doing the most obvious content marketing flops! Despite the fact that Google’s algorithms are Read More…
Photo by Aaron Burden on Unsplash How You Say It Can Be Here’s a scenario that probably happened in 1988: A bunch of marketers sitting around a table talking about a campaign they were going to do for a certain shoe business called Nike. A guy pulls up an easel and puts a board on Read More…
By Chris Karel In a career spanning 25 years, Kathie has marketed products ranging from insurance to t-shirt transfers. She got her start in traditional direct marketing, and has successfully transitioned to focusing on content marketing. Kathie is currently the Content Marketing Strategist for Stahls’ Transfer Express, a leader in the apparel decorating industry. In Read More…
Video, Video, Video, Video, Video! Jeff Hermann is a B2B showrunner and president of Madison, Michigan, and Market. Content Marketing writer, speaker, and mobile marketing pioneer, Jeff loves helping CMOs align their content marketing strategies to a winning sales process. Jeff has an intense belief that organizations are better off engaging their audiences with educational Read More…
My name is Lukas, and I’m a technology addict. I’m willing to bet you are, too. Have you ever posted a status on social media, then habitually checked back to see if anyone acknowledged it? Do you know that feeling of post-post tension when you’re wondering if people will find your words entertaining or interesting Read More…
With football season closing in, you can expect all eyes to be on the quarterbacks. As a copywriter, you’re doing the same. Whether it’s a blog post that gets the client a first down or a retention email that takes them inside the 20-yard line, your job is to have the messaging score.
If your company is looking to convert customers, then effective copy should be the lifeblood of your messaging.
On April 20th Amanda Todorovich will share how the Cleveland Clinic has evolved its content marketing efforts over the last three years.
