Creativity is critical to differentiate one’s message, grab people’s attention and effectively reach the various audiences that are being targeted. The rule book has to be cast out and channels are being hand-picked to reach the target audience.
Advanced Analytics – What Does it Entail?
To get started on the advanced analytical journey, marketers should know what advanced analytics entails, how to think about it and, at a high level, what types of marketing problems have been successfully addressed with advanced analytics.
Year-End Note from Cleveland AMA President, Eric Barnett
When we look back at this year, we realize how pivotal it has been for the Cleveland chapter. We won back-to-back membership campaigns, making us one of the fastest growing chapters in the country—something we are very proud of.
The Five Biggest Ideas of the Branding Era
Drawing on my previous branding books, my articles and the work of others in the field, I identified some four dozen or so ideas and packaged them into 20 principles. The result is an overview of what has emerged during the brand era that has allowed strong brands to win in tough marketplaces.
The Changing World of Outreach: How SEO and PR are Combining
We know from experience that SEO and PR teams can work together to earn maximum success for clients. Here are a few tactical approaches
Satisfaction is Just the Start
Satisfaction with the traditional brand is all riding on battery life. It has not created a platform for other experiences and for developing multiple sources of affinity. The invader brand has diversified its game.
Five Tips for Using Twitter to Improve B-to-B Sales
You have to listen, understand your audience and have tailored content. Don’t just provide gated assets or try to make a sale.
SEM, SEO or Both?
Despite how prevalent online marketing is in our society, there is still confusion and a lack of understanding about the differences between SEM (search engine marketing) and SEO (search engine optimization) and which is best for business.
In the Rush to Jump On The Marketing Automation Bandwagon, Don’t Put the Cart before the Horse!
Marketing automation is the most successful in generating leads when a commitment of careful planning and preparation is made prior to starting a program.
5 SEO Quick Tips
What do your customers see when they search for you? More importantly, what do they see when they search for your products or services?