The social sphere is noisy: droves of plugged-in customers are tapping away on their devices of choice, sharing, searching, contributing, consuming, buying, etc.
4 Small Steps to Big Improvement in your SEO
Choosing the right keywords may be one of the most important tasks you can do, but don’t overdo it! Too many keywords can be irritating to users and can even lead to negative repercussions with search engines
The MOTYs – Lessons We’ve Learned
Failure is something that not very many people like to come to terms with. It makes us feel as if we fell short, let people down and generally did not live up to the high standards we place on ourselves.
Content Marketing World: The Valuable Gem Buried Beneath the Heart of Cleveland
Here are my five favorite things I learned at the conference that challenged the way I (and many others) have been thinking.
How to Respond to Tragedy on Social Media
Tragic, highly charged current events often spur national discussions on social media. Some health care marketers see these instances as an opportunity to tie their health-related messages into a national discussion.
5 Reasons Your Small Business Isn’t Working Out
Why do so many small businesses fail? Here are five reasons why your small business isn’t working out the way you planned, and a ground-level approach marketers can take to lift the business back on its feet
Listening to Voices
The struggle to measure the potency of our marketing efforts is eternal. We spend hundreds of billions on promotion, and what do we get from it? Mounds of paper and electronic detritus.
Online Social Media and Networks: Impact on Marketing Practice
This essay summarizes some key findings from recent papers in Journal of Marketing on the topic of social media and networks and their implications for managerial practice.
The “Why” Question
One view is that understanding “why” enables marketers to develop appealing offers and messages to best match consumer needs. The alternative view is that “why” doesn’t matter when determining the effectiveness of marketing and ROI. Behavioral information is what’s required.
Go Mobile or Stay Home
The way consumers connect with brands and each other is changing because of the explosive growth of mobile over the recent years. This has created exciting opportunities and new channels for marketers, but definitely doesn’t come without its challenges.