Let’s be honest, mobile is everywhere! Though, why shouldn’t it be, since 91% of U.S. citizens have their mobile device within reach 24/7? The way consumers connect with brands and each other is changing because of the explosive growth of mobile over the recent years. This has created exciting opportunities and new channels for marketers, Read More…
Group buying is a relatively new idea that has had success but whose waning value calls for a different approach. The group buying concept started in China, where retailers provided discounts and special offers for customers to come in and purchase certain products and services.
In today’s competitive environment filled with technological advancements it is vital to be wherever your customers may be looking for you, and talking about you. So here are 5 Starter Tips for Growing Your Business Online.
How do you protect your work and avoid infringing on somebody else’s? Legal experts sound off on common copyright issues.
While it may seem like the idea of content marketing must be broken (or at least not applicable for the B2B world), the real issue may lie less with the strategy and more with the tactics you’re using.
For a marketing professional, the online world of social media can be daunting. Should you focus on Facebook and Twitter? Do you need to be on Google+? What is OutBrain? At the Cleveland AMA Digital Marketing SIG meeting on June 3rd, Kyle Chandler of Hileman Group lead a discussion to answer these questions and more Read More…
We are six months into 2014 and you are no doubt reviewing your marketing programs to understand what is working well or not. Believe it or not, pre-budget planning for 2015 is also starting around this time. Crazy, I know, but it’s happening.
Blogs and social media play a much larger role in our professional development than most people tend to think. I am talking beyond the obvious benefits of LinkedIn and Twitter, which most marketing folks agree are very important in our industry.
The Golden Rule of marketing is the same as the Golden Rule of anything else, with a slight twist—create for others’ consumption what you would want to consume.
