ASCAR might still be considered a niche sport, but its reach is expanding and its fans could very well be the most brand-loyal in the sports industry, experts say.
It’s My First Day! What Should I Do?
What I do know is that setting the tone of what type of leader and/or contributor you want to be in your organization starts on your first day.
Economy of You: An Interview with Kimberly Palmer
Recently, I spoke with Kimberly Palmer, senior money editor and Alpha Consumer blogger at U.S. News & World Report. Kimberly is also Kimberly Palmeralso a successful “side-hustler,” building an Etsy shop of money planners to help create some financial freedom.
Expert’s Corner: Key Trait of Leadership: Poise and Confidence
How you feel about yourself will dictate your ability to lead and command authority. Essentially, if you don’t feel you’re important and deserving, don’t expect your co-workers to.
Channel Changing: Is Mobile Madness Ushering in the Death of Television?
Not quite, but recent AMA resources remind us that the mobile movement continues to drive everything.
CSU AMA Chapter Rises to the Challenge!
The Cleveland AMA helped to sponsor the Cleveland State University AMA Chapter as they participated in the National AMA Collegiate Case Competition last month in New Orleans.
Spring Cleaning Social Media Style
Spring is a time to start anew. Time to clean out your garage, that cluttered basement, your office AND your social media accounts.
Social Media in Your Integrated Marketing Campaign
It could be because of my recent career change. I’ve been with a couple advertising agencies over the past 15 years, but I really liked the way this particular agency approached and excelled at Integrated Marketing Campaigns.
The Top Ten of Video Production
In the average day of a busy public relations and or marketing professional, video (or digital film as it is now known) is an extension of the brand they are representing. Beyond the buzz words and captivating images and sounds, the actual nuts and bolts of the digital work takes a degree of craftsmanship that can seem unfamiliar.
The ROI of AMA Benefits
I can list the “benefits” we offer – the discounts to events, the knowledgeable speakers, the FREE professional portrait, the myriad of online resources. I could go on! What I really wanted to know and share with you is which of the benefits is most important to you?