This is part two of a three-part series recapping Elizabeth Wagner’s interview of Clevelander Jeff Rohrs discussing his call to action for every marketer who wants to increase the size, engagement and value of their audiences.
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Cultivating Your Audience Part I: A Q&A with Jeff Rohrs
Jeff Rohrs, Cleveland native and author of Audience: Marketing in the Age of Subscribers, Fans and Followers, spoke at the November AMA meeting. Elizabeth Wagner caught up with him soon thereafter to capture further insights about from the audience development expert.