DIGITAL SIG: Best Practices for Leading a One-Person Shop

Many marketing departments have been reduced not just in budget, but in resources over the last decade. Companies of any size understand the importance of the marketing function, but find it difficult to invest into a team given their marketplace, financials or competitive landscape. Therefore, it is up to one person to be the force of many in marketing which means balancing strategy with execution to keep the business moving forward.

During this SIG, we’ll focus on how one marketer, Melissa Wilson of Keis George, uses her experience and knowledge to build a more efficient marketing department that utilizes best practices, automation and ongoing analysis to create a high performing department. This meeeting is perfect for any one-person marketer, small business owners looking to find value in hiring a marketing pro or anyone who has marketing as part of their daily function.

You will learn how to:

• Balance activities between internal and external
• Use digital marketing to expand your marketing footprint
• Build an automation framework based on sales/marketing activities

Fast Facts:
Note new SIG location at Talent Launch, Independence
Plenty of free parking
Coffee, bagels, and water provided