May Digital SIG: Accelerating Google AdWords Results in 2018

Are you ready to sharpen your AdWords skills? This workshop will give you the tactics you need to start applying at any stage of your PPC program to accelerate results and give you an edge over your competitors. Attendees will learn how to strategically structure an AdWords account, how to use ad customizers to create hyper-specialized ad copy, audience targeting strategies to create new spend efficiencies and more!

What more will you learn before you go to work?
-Account structure theory, execution, and why it can make or break your PPC program
-How you can tailor your ad message to each search with ad customizers
-Audience targeting strategies to create new spend efficiencies

Speaker: Justin Hoffman – Paid Media Manager, Linkmedia 360
Facilitator: Jeff Staats – Owner, SpinVista

About our Speaker:

Justin Hoffman is a cross-functional internet marketing professional with more than 8 years of experience in various aspects of digital marketing and eCommerce translating ideas and initiatives into tangible results.

Fast Facts:
Plenty of Free Parking
Coffee, bagels and water provided

AMA NEO’s SIG is a great start to your day. Free access to SIGs is a key benefit of AMA Membership. SIGs now open to guests at a small charge.