Here are my five favorite things I learned at the conference that challenged the way I (and many others) have been thinking.
Tag: content marketing
Listening to Voices
The struggle to measure the potency of our marketing efforts is eternal. We spend hundreds of billions on promotion, and what do we get from it? Mounds of paper and electronic detritus.
Know Your Rights
How do you protect your work and avoid infringing on somebody else’s? Legal experts sound off on common copyright issues.
Give Boring Content the Boot
While it may seem like the idea of content marketing must be broken (or at least not applicable for the B2B world), the real issue may lie less with the strategy and more with the tactics you’re using.
Blog to Better Your Career
Blogs and social media play a much larger role in our professional development than most people tend to think. I am talking beyond the obvious benefits of LinkedIn and Twitter, which most marketing folks agree are very important in our industry.