For the past several years our Northeast Ohio AMA chapter has held an “Ad Review” luncheon the day after the Super Bowl to select what we felt was the best commercial. Find out which commercial won it all!
Tag: marketing strategy
4/21 Cleveland AMA Marketing Research Conference Recap
On Thursday April 21, the Cleveland AMA held its annual Marketing Research Conference at the DoubleTree Cleveland South in Independence.
3/11 Marketing Mingle Event Recap
On Friday, March 11 the Cleveland AMA tried a new event featuring six roundtable discussions focused on six varying marketing topics.
Q&A: Mary Hurley, Shen Research Organization
On January 14, the AMA hosted a Marketing Research panel discussion featuring marketing research professionals from the Cleveland area. Mary Hurley, a partner at Shen Research Organization, took some time for a quick Q&A session with us. Read it here.
Channel Kevin McCallister Every Day
This time of year we’re reminded of a pioneer who feared nobody and risked everything. Someone who looked inside himself and tapped the true potential that was hidden all along. Steve Jobs? No. Richard Branson? Not quite….
The Where, How, and What of Holiday Marketing
The holidays will be here before you know it and consumers are planning to spend more than $877 billion this holiday season. Are you prepared to get your share of holiday sales?
Why Gratitude Matters in Marketing
Bust out a pen, paper and…wait for it…stamp! Get back to basics this holiday season with three acts of gratitude that clients will remember.
How to use Design in Your Marketing Strategy
Whether it be your website, a Facebook ad campaign, a brochure left in a doctors office, or anything in between, your design will be the first thing to catch the eye of a potential lead.
Off-Season Marketing Tips for the Seasonal Business
If you own an ice cream shop in Minnesota, a ski resort in Boulder, or an ugly Christmas sweater company, you’ve probably experienced the difficulties of the off-season.
When it Comes to Ad Agencies, It’s Me, Not You…Or Could it Be You?
A smart marketer knows that any marketing campaign or program affects other departments, whether you’re working on brand awareness, direct marketing campaigns or customer communications.