To determine the solution for any issue your company is facing, the brainstorming process can prove to be quite helpful, but how can you get the creative ideas flowing?
Tag: marketing strategy
Creativity in Marketing…Changing Channels
Creativity is critical to differentiate one’s message, grab people’s attention and effectively reach the various audiences that are being targeted. The rule book has to be cast out and channels are being hand-picked to reach the target audience.
Advanced Analytics – What Does it Entail?
To get started on the advanced analytical journey, marketers should know what advanced analytics entails, how to think about it and, at a high level, what types of marketing problems have been successfully addressed with advanced analytics.
The Changing World of Outreach: How SEO and PR are Combining
We know from experience that SEO and PR teams can work together to earn maximum success for clients. Here are a few tactical approaches
In the Rush to Jump On The Marketing Automation Bandwagon, Don’t Put the Cart before the Horse!
Marketing automation is the most successful in generating leads when a commitment of careful planning and preparation is made prior to starting a program.
5 Reasons Your Small Business Isn’t Working Out
Why do so many small businesses fail? Here are five reasons why your small business isn’t working out the way you planned, and a ground-level approach marketers can take to lift the business back on its feet
Listening to Voices
The struggle to measure the potency of our marketing efforts is eternal. We spend hundreds of billions on promotion, and what do we get from it? Mounds of paper and electronic detritus.
The “Why” Question
One view is that understanding “why” enables marketers to develop appealing offers and messages to best match consumer needs. The alternative view is that “why” doesn’t matter when determining the effectiveness of marketing and ROI. Behavioral information is what’s required.
Group Buying: Rethinking an Idea with Potential
Group buying is a relatively new idea that has had success but whose waning value calls for a different approach. The group buying concept started in China, where retailers provided discounts and special offers for customers to come in and purchase certain products and services.
Know Your Rights
How do you protect your work and avoid infringing on somebody else’s? Legal experts sound off on common copyright issues.